Baader-Meinhof? I just learned about that!

You know that thing when you learn about that new thing and then suddenly you encounter that thing all the time?  There’s a term for it!  Lou and Mike discuss the Baader-Meinhof effect. And now you can expect to hear about it all over the place.

Baader-Meinhof

Now you'll see Quantum Leap everywhere thanks to the Baader-Meinhof effect

Now you’ll see Quantum Leap everywhere thanks to the Baader-Meinhof effect

The Baader-Meinhof effect is a cognitive bias also known as the Frequency Illusion in which a word, a name, or other thing that has recently come to one’s attention suddenly seems to appear with improbable frequency shortly afterwards (not to be confused with the recency illusion or selection bias). 

You pronounce the effect “bah-der mine-hoff.”  But in case you’re looking for deliberately mispronounced words, check out this hilarious Youtube channel:

 

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