Tag: podcast

Good Artists Copy, Great Artists Steal

In this week’s episode, the Lounatics are treated to a healthy dose of what many artists might call lunacy: Pablo Picasso’s potentially apocryphal quote “Good Artists Copy, Great Artists Steal.”   Then, hotlou shares one story of using this principle to create a post that’s probably been shared millions of times and maybe been seen hundreds …

Whatever Floats Your Social Media Boat

This episode features some birds and the bees talk, minus the birds anyway, to focus on a social media boat.  Host hotlou shares how a single, simple post with a floating boat on a page with not even 500 followers managed to get 159,000 likes using a technique often called cross-pollination.   And then he and …

Episode 13: How Not to Get Sued (Again)

Many in the Minnesota startup community are familiar with the startup 8thBridge.  In particular, 2009 catapulted 8thBridge into the startup stratosphere locally and nationally.  In that year alone, they launched the very first storefront ever on Facebook, won the biggest entrepreneurship competition in Minnesota, and raised $5M in a venture capital Series A Round.  Except, …

Episode 12: 100000 Users in 30 days

Minnesotans are notoriously provincial.  In episode 12, hotlou discusses how he leveraged their provincialism to grow a Facebook App and Page to 100000 users and/or followers in 30 days. We’d like to again thank our sponsor Dad Jokes Daily — a page powered by Evergreen.  March to 100000 users on the new Minnesota Page …

Episode X: the best hotlou show yet

After a brief aside where hotlou and Mike realize the opportunity to ride Apple’s coattails in marketing episode 10 as episode X, they discuss a marketing productivity hack for any group or organization that’s struggling with creating ideas for social media or capturing the stories that happen to them.  Whether you’re a dromedary camel, a …

Episode 9: Photo Tag Marketing Hack

Amidst Mike’s coining of the term “Resting Lou Face”, host hotlou tells us how Facebook’s failed AI-powered facial recognition technology led to an incredibly valuable Photo Tag Marketing Hack anyone can use.  It might even allow you to get what amounts to an ad showing up in your followers’ photo albums on Facebook. If you’ve …

Facebook AI Generated Tags Exposed During Facebook’s Image Outage on July 3, 2019

Facebook experienced a worldwide image outage and/or issues on July 3, 2019.  Consequently, Facebook AI Generated Tags were exposed to the world. Other than the minor annoyance, what may have caught your attention is that all the images have “alt text” that describes what’s in the image.  These are all auto-generated by Facebook’s AI platform. …

Episode 8: Dad Jokes Save the Internet

Exciting news for the hotlou show!  We’ve been acquired!  Well, more like a hostile takeover.  And by hostile, we mean mutually-agreed-upon.  In an unprecedented and unforeseeable move, it is none other than Mike Franklin who hosts the show this week.  Because, as it turns out, he has been unwittingly conducting an experiment of his own.  …

Episode 7: Shayla Christine, creator of Living on a One Way

This week, creator and host of Living on a One Way, Shayla Christine, joins hotlou and Mike to discuss how she built her community of 50k YouTube subscribers and 10k Instagram followers. Plus, she reveals her newest endeavor and even offers up a prize to one special listener (apologies to Mark Zuckerberg, et al, celebrity …

Episode 6: The Origin Story of “hotlou”

At long last, host hotlou (aka Lou Abramowski) tells co-host Mike Franklin the origin story of his nickname. And while the name may imply some kind of sexiness or narcissism, believe it or not, it was an executive at a 100+ year old company that forever changed the course of hotlou history. Show Notes You …