Tag: facebook

Growing a Nonprofit to 7-Figures in Donations with Mandi and Dina Simon

It’s time to come clean.  Half the reason the hotlou show exists was for the eventual opportunity to interview the unstoppable mother-daughter team Mandi and Dina Simon.  At just 7 years old, Mandi approached her mother Dina wanting to help other kids.  Soon after, the Minnesota-based nonprofit Simon Says Give was founded.  And just a …

How to Write an Intro Email

Introducing … [drum roll] … the best intro email ever!  This week, hotlou shares his lessons in how to write an intro email.  Mike jumps in with a few lessons of his own.  And together, they may have — dare we say — crafted the most perfect intro email ever. Write an Intro Email that …

How to Get More Likes on Facebook

This Lousday, hotlou discusses a rarely used, but incredibly effective strategy that answers one of the most common questions: how to get more likes on Facebook.  It works for brands, for public personalities, B2B companies, and everything in between.  Mike even hints that he may already be employing this strategy elsewhere (stay tuned for a …

Good Artists Copy, Great Artists Steal

In this week’s episode, the Lounatics are treated to a healthy dose of what many artists might call lunacy: Pablo Picasso’s potentially apocryphal quote “Good Artists Copy, Great Artists Steal.”   Then, hotlou shares one story of using this principle to create a post that’s probably been shared millions of times and maybe been seen hundreds …

Whatever Floats Your Social Media Boat

This episode features some birds and the bees talk, minus the birds anyway, to focus on a social media boat.  Host hotlou shares how a single, simple post with a floating boat on a page with not even 500 followers managed to get 159,000 likes using a technique often called cross-pollination.   And then he and …

Episode 13: How Not to Get Sued (Again)

Many in the Minnesota startup community are familiar with the startup 8thBridge.  In particular, 2009 catapulted 8thBridge into the startup stratosphere locally and nationally.  In that year alone, they launched the very first storefront ever on Facebook, won the biggest entrepreneurship competition in Minnesota, and raised $5M in a venture capital Series A Round.  Except, …

Episode 12: 100000 Users in 30 days

Minnesotans are notoriously provincial.  In episode 12, hotlou discusses how he leveraged their provincialism to grow a Facebook App and Page to 100000 users and/or followers in 30 days. We’d like to again thank our sponsor Dad Jokes Daily — a page powered by Evergreen.  March to 100000 users on the new Minnesota Page …

Episode X: the best hotlou show yet

After a brief aside where hotlou and Mike realize the opportunity to ride Apple’s coattails in marketing episode 10 as episode X, they discuss a marketing productivity hack for any group or organization that’s struggling with creating ideas for social media or capturing the stories that happen to them.  Whether you’re a dromedary camel, a …

Episode 9: Photo Tag Marketing Hack

Amidst Mike’s coining of the term “Resting Lou Face”, host hotlou tells us how Facebook’s failed AI-powered facial recognition technology led to an incredibly valuable Photo Tag Marketing Hack anyone can use.  It might even allow you to get what amounts to an ad showing up in your followers’ photo albums on Facebook. If you’ve …

Facebook AI Generated Tags Exposed During Facebook’s Image Outage on July 3, 2019

Facebook experienced a worldwide image outage and/or issues on July 3, 2019.  Consequently, Facebook AI Generated Tags were exposed to the world. Other than the minor annoyance, what may have caught your attention is that all the images have “alt text” that describes what’s in the image.  These are all auto-generated by Facebook’s AI platform. …