Tag: the hotlou show

Episode 6: The Origin Story of “hotlou”

At long last, host hotlou (aka Lou Abramowski) tells co-host Mike Franklin the origin story of his nickname. And while the name may imply some kind of sexiness or narcissism, believe it or not, it was an executive at a 100+ year old company that forever changed the course of hotlou history. Show Notes You …

Episode 5: The Social Media Marketing Tactic Using One Kitten, 24 Toes, and 1 Million Views

This week, hotlou shares with Mike (and the growing list of celebrity listeners) the story of one post that reached over 1 million people on Facebook — all organically — on a page with only a few thousand followers.  Plus, learn how you might use a similar social media marketing tactic to get similarly surprising …

Episode 4: A Lou Hope (or how Lisa Loeb is a Twitter automation savior)

Listen as hotlou (aka Lou Abramowski) and co-host Mike Franklin discuss the perils of Twitter marketing.  And later, how one obscure competition along long time ago in a galaxy very very close (the Milky Way, you may have heard of it) helped hotlou understand how to approach Twitter marketing by working smarter, not harder by …

Episode 2: Bunny with a Backpack

In Episode 2 of their social media marketing podcast and in what hopes not to be their penultimate episode, host and co-host hotlou (aka Lou Abramowski) and Mike Franklin flirt with working blue while discussing a persistent myth in social media marketing and how one adorable bunny put the myth to rest, once and for …

Episode 1: Planting the seed for Evergreen

In their inaugural episode, hosts hotlou (a.k.a. Lou Abramowski, a.k.a. hotlou.com) and co-host Mike Franklin share a bit about themselves, discuss why they’re starting a podcast, and share how changing his birthday on Facebook led hotlou to executing the craziest social experiment you’ve ever heard of and how the lessons from it accidentally gave rise …