Whatever Floats Your Social Media Boat
This episode features some birds and the bees talk, minus the birds anyway, to focus on a social media boat. Host hotlou shares how a single, simple post with a floating boat on a page with not even 500 followers managed to get 159,000 likes using a technique often called cross-pollination. And then he and Mike break down how you might use this technique for your organization, business, or camel-enthusiast Facebook Page.
Social Media Boat Show Notes
Regardless of your current state of Lounacy, hopefully you are among the dozens of celebrities and billionaire listeners eagerly awaiting each week’s potentially apocryphal story.
Yeah, we like overusing the word apocryphal.
So anyway, this week’s story is verifiably true. Look no further than the bottom of these show notes to see that this photo of this floating boat, which is — important distinction — floating in water, not air, received 150k+ likes, despite the page being just 5 days old.
I launched the I want to go to there Facebook Page on September 5, 2012. Astute Lounatics will, of course, observe at this point that during the show, I had made a guess that these events had all occurred around 2009. We may at this point may need to consider investing more than 2-3 text messages in show prep. No matter! The rest of the details check out.
Or not. Our crack team of researchers is a bit overwhelmed at the moment to confirm.
In any case, just 5 days after launching the page, on September 10, 2012, this post really floated some people’s boats. Because over 100k people liked it.
What’s also a little surprising about this event, is that I was so oblivious that it could happen, that it took me a week to notice. See the screenshot where I posted about it 7 days later on my personal profile.
One kind of neat recent development on Facebook Pages as a result of the Cambridge Analytica scandal, was that there is a new “Page Transparency” section. It looks like the image included here and includes all kinds of information about the creator and content.
The summary specifically mentions creation date, page history (name changes, mergers, etc.), page admins, and ads.
The page admin details are generic unless the author opts to reveal them. On the hotlou.com Facebook Page, you can see a link to the hotlou personal profile to see what it looks like when the admin reveals their identity.
Also worth noting that the I want to go to there page is running its first ad ever as of August 11, 2019 in a video experiment, which hopes to be part of a future episode of the hotlou show.
The Actual Social Media Boat
Wikipedia Entry Challenge
If you made it to the end of episode 13, you know that we challenged a listener to create a Wikipedia entry for the hotlou show. At press time, we’ve yet to have a wikipedia page. If you’re up to the challenge, go create the entry, and then email me to claim victory!
Liz Lemon wants to go to there
Here are a few moments from new celebrity listener, Liz Lemon, a.k.a. Tina Fey.
We highly recommend her book “Bossypants“, in which she reveals that she borrowed the phrase “I want to go to there” from her daughter.
And importantly, an explanation of the inspiration:
Thanks again to our new-as-of-this-episode Every Day is Humpday!
And finally, for all the Lumberjack Lounatics, here’s the Cloquet Facebook Page we mentioned: