Episode 8: Dad Jokes Save the Internet

Exciting news for the hotlou show!  We’ve been acquired!  Well, more like a hostile takeover.  And by hostile, we mean mutually-agreed-upon.  In an unprecedented and unforeseeable move, it is none other than Mike Franklin who hosts the show this week.  Because, as it turns out, he has been unwittingly conducting an experiment of his own.  …

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Episode 7: Shayla Christine, creator of Living on a One Way

This week, creator and host of Living on a One Way, Shayla Christine, joins hotlou and Mike to discuss how she built her community of 50k YouTube subscribers and 10k Instagram followers. Plus, she reveals her newest endeavor and even offers up a prize to one special listener (apologies to Mark Zuckerberg, et al, celebrity …

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Episode 6: The Origin Story of “hotlou”

At long last, host hotlou (aka Lou Abramowski) tells co-host Mike Franklin the origin story of his nickname. And while the name may imply some kind of sexiness or narcissism, believe it or not, it was an executive at a 100+ year old company that forever changed the course of hotlou history. Show Notes You …

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Episode 5: The Social Media Marketing Tactic Using One Kitten, 24 Toes, and 1 Million Views

This week, hotlou shares with Mike (and the growing list of celebrity listeners) the story of one post that reached over 1 million people on Facebook — all organically — on a page with only a few thousand followers.  Plus, learn how you might use a similar social media marketing tactic to get similarly surprising …

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Episode 4: A Lou Hope (or how Lisa Loeb is a Twitter automation savior)

Listen as hotlou (aka Lou Abramowski) and co-host Mike Franklin discuss the perils of Twitter marketing.  And later, how one obscure competition along long time ago in a galaxy very very close (the Milky Way, you may have heard of it) helped hotlou understand how to approach Twitter marketing by working smarter, not harder by …

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Episode 3: The Paul Walker Accident (not that one)

Many lessons can be drawn from Paul Walker’s life and untimely passing. This episode covers almost none of them, but hotlou (aka Lou Abramowski) and co-host Mike Franklin discuss another lesson of an entirely different variety from a mistake made while testing Evergreen years ago. 

Episode 2: Bunny with a Backpack

In Episode 2 of their social media marketing podcast and in what hopes not to be their penultimate episode, host and co-host hotlou (aka Lou Abramowski) and Mike Franklin flirt with working blue while discussing a persistent myth in social media marketing and how one adorable bunny put the myth to rest, once and for …

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Episode 1: Planting the seed for Evergreen

In their inaugural episode, hosts hotlou (a.k.a. Lou Abramowski, a.k.a. hotlou.com) and co-host Mike Franklin share a bit about themselves, discuss why they’re starting a podcast, and share how changing his birthday on Facebook led hotlou to executing the craziest social experiment you’ve ever heard of and how the lessons from it accidentally gave rise …

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