Category: show

Episode 12: 100000 Users in 30 days

Minnesotans are notoriously provincial.  In episode 12, hotlou discusses how he leveraged their provincialism to grow a Facebook App and Page to 100000 users and/or followers in 30 days. We’d like to again thank our sponsor Dad Jokes Daily — a page powered by Evergreen.  March to 100000 users on the new Minnesota Page …

Episode X: the best hotlou show yet

After a brief aside where hotlou and Mike realize the opportunity to ride Apple’s coattails in marketing episode 10 as episode X, they discuss a marketing productivity hack for any group or organization that’s struggling with creating ideas for social media or capturing the stories that happen to them.  Whether you’re a dromedary camel, a …

Episode 9: Photo Tag Marketing Hack

Amidst Mike’s coining of the term “Resting Lou Face”, host hotlou tells us how Facebook’s failed AI-powered facial recognition technology led to an incredibly valuable Photo Tag Marketing Hack anyone can use.  It might even allow you to get what amounts to an ad showing up in your followers’ photo albums on Facebook. If you’ve …

Episode 8: Dad Jokes Save the Internet

Exciting news for the hotlou show!  We’ve been acquired!  Well, more like a hostile takeover.  And by hostile, we mean mutually-agreed-upon.  In an unprecedented and unforeseeable move, it is none other than Mike Franklin who hosts the show this week.  Because, as it turns out, he has been unwittingly conducting an experiment of his own.  …

Episode 7: Shayla Christine, creator of Living on a One Way

This week, creator and host of Living on a One Way, Shayla Christine, joins hotlou and Mike to discuss how she built her community of 50k YouTube subscribers and 10k Instagram followers. Plus, she reveals her newest endeavor and even offers up a prize to one special listener (apologies to Mark Zuckerberg, et al, celebrity …

Episode 6: The Origin Story of “hotlou”

At long last, host hotlou (aka Lou Abramowski) tells co-host Mike Franklin the origin story of his nickname. And while the name may imply some kind of sexiness or narcissism, believe it or not, it was an executive at a 100+ year old company that forever changed the course of hotlou history. Show Notes You …

Episode 5: The Social Media Marketing Tactic Using One Kitten, 24 Toes, and 1 Million Views

This week, hotlou shares with Mike (and the growing list of celebrity listeners) the story of one post that reached over 1 million people on Facebook — all organically — on a page with only a few thousand followers.  Plus, learn how you might use a similar social media marketing tactic to get similarly surprising …

Episode 4: A Lou Hope (or how Lisa Loeb is a Twitter automation savior)

Listen as hotlou (aka Lou Abramowski) and co-host Mike Franklin discuss the perils of Twitter marketing.  And later, how one obscure competition along long time ago in a galaxy very very close (the Milky Way, you may have heard of it) helped hotlou understand how to approach Twitter marketing by working smarter, not harder by …

Episode 2: Bunny with a Backpack

In Episode 2 of their social media marketing podcast and in what hopes not to be their penultimate episode, host and co-host hotlou (aka Lou Abramowski) and Mike Franklin flirt with working blue while discussing a persistent myth in social media marketing and how one adorable bunny put the myth to rest, once and for …